RFID Enabled Billboard Advertising
Have you seen the movie Minority Report, in which people passes through a billboard in a shop and it greets them by their name and tell them the products they would be interested. Its the work of RFID. Even though Minority Report is a futuristic movie, that time is not far away.
In fact, it is presently being implemented, thanks to the innovative mind behind the idea from Mini Coopers. The idea is simple. You, the proud owner of Mini Cooper signup for Motorby programme which is an interactive billboard promotion. Now, whenever you drive by a billboard, some personalized message which you have pre-approved will flash in them.
The RFID enabled KeyFobs will transmit these messages to the billboard. And there by distracting your fellow travelers. This program will be tested initially in Chicago, NY, Miami and SF. And ones it becomes a success, you can hope that it might be implemented throughout the country.
